Friday, October 9, 2009

WCHL (A WCHL Commentary)

WCHL is my hometown radio station and I’m a big fan. I got hooked when we moved here in ’94, so count me among those who were upset when WCHL was sold to Curtis Media in 1995 and moved to Durham. Jim Heavner repurchased the station in 2002 and returned it to Chapel Hill with a commitment that WCHL would remain a local service to the community and would provide a daily news and programming service that is heavily local in character.

WCHL is our community voice and has demonstrated time and again its commitment to community. Therefore it really doesn’t matter to me a whole lot who owns the station; what matters is how it remains committed to being the voice of our community. I wish Barry Leffler well as he takes the helm as CEO and Managing Partner.

So please use all of your experience in broadcasting and be a leader who will creatively efficiently to take WCHL to the place where it represents, informs and supports our community better than any other medium. You also need to prepare folks when you decide to make changes and maybe even do some listener testing before implementation.

Again, good luck to you and to WCHL as we embark on a new chapter, and oh, we won’t hold it against you because your degree is from Miami. GO HEELS AND GO WCHL!

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